About

The media arm of iSkale Group, in Dubai.

iSkale Media is the media and entertainment arm of iSkale Group, a Dubai company. We build and operate media engines for businesses: the strategy, content, distribution and growth execution behind a brand's channels, run by one team that plans the calendar, produces the work, publishes it and reports on what moved.

What we make

Social Media
Always-on channel management built around one content system.
Content
A production engine that keeps the feed fed without draining your team.
Reels & Short Form
Vertical video made for the platform it lands on.
Influencers
Creator partnerships matched to the audience you actually want.
Production
Shoots, sets and post, run by people who have done it before.

How we work

  1. 01

    Discover. We audit what you have, what competitors are doing and where the attention already sits.

  2. 02

    Strategy. We map the next 30 days as a real plan, with formats, cadence and the outcome each post is for.

  3. 03

    Create. We produce the work. Shoots, edits, design and copy, shipped on a schedule you can see.

  4. 04

    Amplify. We distribute, test and report, then feed what worked back into the next cycle.

Who we work with

Interior design studios, Architecture and materials showrooms, Landscaping and fit-out contractors, Founders and personal brands, Finance and advisory firms, Software products. Most are in Dubai and the wider UAE. Each gets its own calendar, and the same team is accountable for all of it.

Who runs it

Henry Batrouni, founder of iSkale Group, leads the studio, with a team across production, design and strategy. Sister teams inside the group build the software and automation that keep client operations running, including Senna, the group's content operations platform.

Where to find us