01
Your angle
We start with a strategy session to find what you want to be known for and the stories only you can tell. Everything after that comes back to it.
- Positioning
- Signature topics
- Story bank
- Tone of voice
Personal branding
Your name, working as hard as your company.
For founders and experts who know they should be visible and never find the time. We find your angle and film you once a month. That one session becomes a month of posts in your own voice.
- One session a month
- You approve every post
- Made in house
- Dubai and the GCC
Why it matters
People trust people.
Clients and partners look up the person before the company. What they find decides whether the first call happens.
Trust
People trust people more than logos. A founder who shows up regularly gives buyers a face to trust before they trust the company.
Reach
Your own network sees your posts in a way it never sees a company page. On LinkedIn especially, the person travels further than the brand.
Doors
Invitations to speak and interview requests go to people who are already visible. A clear angle and a speaker reel make you easy to say yes to.
Hiring
Good people want to know who they would work for. A founder they have already watched on camera is an easier yes.
The numbers behind it
66%
of employees trust their own CEO, against 54% for CEOs in general, across 28 markets.
74%
of people in the UAE trust a brand's CEO to give accurate information about the brand.
10.0M
LinkedIn members in the UAE, equal to 87.6% of the population. The figure counts registered members.
71%
of hidden B2B decision-makers say thought leadership shows a company's value better than its marketing. US study.
What you get
A personal brand that runs without taking over your week.
02
One session, a month of content
We film you once a month, at your office or in studio, and cut that session into a month of short videos and photos. Shoot once, cut it many ways.
- Talking-head reels
- Short clips
- Photography
- Behind the scenes
03
Written in your voice
We draft your posts and longer pieces from your own words, recorded in the session, then send them to you for approval. Nothing goes out that you have not seen.
- LinkedIn posts
- Instagram captions
- Articles
- Newsletter
04
Ready to be booked
The assets that make you easy to invite and easy to quote: portraits, a clear bio, a speaker reel and a one-page media kit.
- Portraits
- Bio
- Speaker reel
- Media kit
Who it is for
For people whose name opens doors.
Personal branding works best for people whose reputation already drives the business and who want it to reach further.
Founders
Your story is the company's best sales tool.
CEOs and leaders
Partners and investors look you up first.
Doctors and clinic owners
Patients choose people they already trust.
Consultants and advisors
Your expertise is the product.
Real estate agents
Buyers and sellers call names they know.
Creators and coaches
Consistency turns attention into clients.
How it works
A rhythm you can keep.
- 01
Strategy session
We agree your angle and where you should show up, usually LinkedIn plus one visual platform.
- 02
Filming
One session a month, at your office or in studio. You talk, we direct.
- 03
The month
We edit and write the month, then schedule it once you approve from your phone.
- 04
Review
A monthly look at what moved and what to say next, which shapes the next session.
Where you show up
Everywhere people look you up.
Why a boutique
Boutique, on purpose.
Big agencies sell a pitch team and hand you to juniors. Freelancers leave gaps between the idea and the finished work. We sit between the two: a small studio that plans and runs your media with the same people from start to finish.
A short client list
We keep the roster small on purpose, so the people in your first meeting are the people doing the work.
Made in house
Strategy, shoots, edits, design and copy come from one team working to one calendar.
Founder-led
Henry Batrouni, founder of iSkale Group, leads the studio and stays close to every account.
Built to last
A brand grows over months and years. We plan monthly and report on what moved, so each month builds on the last.
Questions
Personal branding, answered.
What founders ask before they start.
What is personal branding?
Personal branding is how you are known in your field: what you stand for and how consistently people see it. For founders and experts it turns reputation into trust at scale, so clients and partners already know you before the first meeting.
How much of my time does personal branding take?
Usually one filming session a month and a few minutes to approve posts from your phone. We handle the planning, editing, writing and scheduling around that.
Which platforms should a founder be on?
For most founders and executives in the UAE, LinkedIn plus one visual platform such as Instagram. It depends on who you need to reach, so we decide it with you in the strategy session.
Do you write my posts for me?
We draft them from your own words, recorded in the filming session and the strategy call, so they sound like you. You approve everything before it is published.
How much does personal branding cost in Dubai?
It depends on how often you post and where. We scope it after a short call and send a fixed monthly quote. There is no retainer conversation before you have seen the plan.
Start here
Let us map what your media could look like over the next 30 days.
No deck, no retainer talk. We audit what you have now and show you the plan. If it is useful you keep it either way.