What is a 30-day media plan?
Updated · 3 min read · iSkale Media, Dubai
In short
A 30-day media plan is a month of content mapped in advance: which channel leads, how often you post, what you post about and what each post is for, plus the shoot that supplies it and the signals that show it is working. It turns a vague intention to post more into a calendar a team can keep.
What goes in a 30-day media plan
| Part | What it answers |
|---|---|
| Lead channel | Where your customers are and where to show up first |
| Rhythm | How many posts a week you can actually keep up |
| Pillars | The few topics you want to be known for |
| Four weeks of posts | What goes out on which day, and the job each post does |
| The shoot | Where the month's photos and video come from |
| What to watch | The signals that show the plan is working |
| What we need | Access, brand assets and dates to get started |
Why 30 days
A month is long enough to build an arc, from introducing who you are to asking for the action you want, and short enough to plan around one shoot and adjust quickly. What worked in one month feeds the plan for the next, so each month starts smarter than the last.
An example week
An illustrative first week for a service business leading on Instagram. Every post has a job, which is what makes the calendar useful when you review it.
| Day | Format | Hook | Job |
|---|---|---|---|
| Monday | Reel | What we make, from first sketch to handover | Get saved |
| Wednesday | Carousel | Five questions to ask before you hire anyone | Build trust |
| Friday | Reel | Meet the people behind the work | Put a face to it |
| Sunday | Story | Behind the scenes this week | Stay front of mind |
How we build one
- Discover: we audit what you have, what competitors are doing and where the attention already sits.
- Strategy: we map the next 30 days as a real plan, with formats, cadence and the outcome each post is for.
- Create: shoots, edits, design and copy, shipped on a schedule you can see.
- Amplify: we distribute, test and report, then feed what worked back into the next month.
Every iSkale Media engagement starts with a 30-day media plan, and you keep it whether or not we work together.
Get your 30-day media plan